O-I Breaks New Ground: Introducing World’s First Decorated Glass Packaging with Variable Data Printing

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Pioneering Personalization: O-I Introduces Decorated Glass Bottles with Variable Data Printing

In a groundbreaking stride, O-I has achieved a remarkable feat in the world of glass manufacturing. They have become the trailblazers, presenting the world with the first-ever decorated glass bottles utilizing variable data printing. This remarkable innovation, aptly named O-I : EXPRESSIONS SIGNATURE, ushers in a level of personalization previously unattainable in glass packaging.

Elevating Customization in Recyclable Glass

O-I : EXPRESSIONS SIGNATURE is the catalyst propelling customized, recyclable glass packaging to new heights. The significance of personalized packaging is undeniable, with brands embracing this trend experiencing a staggering 40 percent growth rate compared to their counterparts. O-I’s innovation empowers beverage companies to offer their customers a unique, collectible bottle, all derived from a single source file. The best part? It’s done swiftly, seamlessly, and without incurring the hefty costs associated with mold or label changes.

Endless Possibilities with EXPRESSIONS SIGNATURE

This game-changing innovation, O-I : EXPRESSIONS SIGNATURE, opens up a world of possibilities for brand owners. Within a single print run, they can explore various alterations, including:

  1. Modifying graphics on the bottle
  2. Tweaking colors within the graphic design
  3. Changing names or words on the bottle
  4. Employing various customized tactile digitally printed effects using O-I : EXPRESSIONS RELIEF
  5. Implementing bottle serialization, from sequential numbering for limited editions to individual fixed codes like QR or 2D datamatrix codes, unlocking unique online experiences

Such an unprecedented level of customization not only enriches the customer experience but also paves the way for enhanced traceability solutions.

Overcoming Technical Challenges

O-I, in collaboration with its technology partners, has surmounted an array of technical challenges to bring this innovation to life. This includes ensuring the accuracy of customer data, minimizing time delays in the print cycle, and implementing robust inspection methods for variably printed bottles, all while upholding the highest standards of data protection.

A World of Opportunities

Melianthe Leeman, Global Marketing Director, Wines and Spirits at O-I, remarks, “This is an exciting time to be in glass manufacture as the industry is developing more attractive and sustainable packaging at speed. We see great opportunities for O-I : EXPRESSIONS SIGNATURE, not just for premium and luxury special editions but also for global brands who can create culturally appropriate designs for different markets within the same print run.”


To showcase the versatility and allure of O-I : EXPRESSIONS SIGNATURE, sample bottles featuring prints of six different cities – London, Paris, Milan, Barcelona, New York, and Tokyo – are being distributed at PLD London (Stand G80) and the forthcoming Luxepack Monaco (Stand DC13). Each bottle showcases unique designs and QR codes that transport users to the enchanting world of O-I:EXPRESSIONS.

Prepare to be captivated by the future of glass packaging with O-I : EXPRESSIONS SIGNATURE.

Source: O-I with additional information added by Apazone

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