Kuraray sets the record straight on SentryGlas® Ionoplast Interlayer branding – providing clarity to customers and improving product recognition

by APAZONE
0 comment 3 minutes read

Kuraray Takes Trademark Protection Seriously: Clarifying Confusion in the Glass Industry

As a leader in the production of PVB and ionoplast interlayers for laminated safety glass applications in the architectural segment, Kuraray attaches great importance to maintaining customer trust and confidence in its products. Protecting its registered trademarks and brands is essential in ensuring the distinctiveness and quality of Kuraray products in the marketplace.

Recently, Kuraray has noticed confusion in the industry surrounding its SentryGlas® ionoplast interlayer branding. Other manufacturers have produced and sold interlayers using the name “SGP” to refer to their products, attempting to benefit from the reputation associated with Kuraray’s SentryGlas® brand. However, these interlayers do not have the same properties as authentic SentryGlas® products and can cause confusion in the marketplace.

To address this issue, Kuraray has consolidated references for its SentryGlas® products as “SG™” and obtained a US trademark registration for SG™. While the acronym SGP was used in the past, the proper designation for authentic SentryGlas® interlayers is SG™. In addition to SentryGlas®, Kuraray also produces the next generation of the product line, SentryGlas® Xtra™ (SGX™).

Kuraray’s SentryGlas® interlayers offer outstanding solutions for laminated safety glass applications in the architectural segment. With the largest product portfolio worldwide, Trosifol, a Kuraray brand, offers a range of interlayers for different applications, including:

  • Structural: Trosifol® Extra Stiff PVB and SentryGlas® ionoplast films
  • Acoustic: Trosifol® SC Monolayer and Multilayer PVB films for sound insulation
  • UV control: Trosifol® UV Extra Protect, Trosifol® Natural UV, and SentryGlas® – Natural UV – for complete UV protection or natural UV transmittance
  • UltraClear PVB film: Trosifol® UltraClear with the lowest yellowing value in the industry
  • Decorative & design: Black and white, color, and printable interlayers

At Kuraray, we take trademark protection seriously, and we encourage everyone in the industry to do the same. By using the proper designation for Kuraray’s SentryGlas® interlayers, we can avoid confusion and ensure customer trust and confidence in our products.

Source: Kuraray Europe GmbH with additional information added by Apazone

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