GIMAV Unveils Ambitious Plans at GlassBuild America 2023: Paving the Way for VITRUM International Expansion
GlassBuild America 2023, the foremost annual trade show in North America dedicated to glass, doors, and windows, is set to unfold its marvels at the Georgia World Congress Center in Atlanta, GA, USA, from October 31 to November 2. This year, 22 prominent GIMAV member companies are poised to make a significant impact, with 11 of them showcasing their innovations under the esteemed Italian Pavilion, supported by the ITA (Italian Trade Agency), and the remaining 11 presenting their innovations independently.
VITRUM International: A Vision Taking Flight
For GIMAV, GlassBuild America 2023 marks the pivotal beginning of the VITRUM International venture. With the US market witnessing a 13% surge in exports in 2022, valued at nearly EUR 200 million, this strategic move couldn’t have come at a better time. The VITRUM International project is a groundbreaking initiative, blending physical presence at renowned glass industry trade shows around “Piazza VITRUM International” with a robust digital footprint. With dedicated web platforms tailored for key markets like China, Mexico, USA, Canada, Turkey, SEA countries, Dubai, Brazil, and Germany, the project aims to establish a global reach.
Charting the Course at GlassBuild America 2023
A pivotal moment arrives on November 1 at the GIMAV members-only meeting, where industry experts partnering with the National Glass Association will impart their insights, offering invaluable advice on navigating the North American business landscape. The foundations of VITRUM International will be laid here, with further evolution planned for future events: Eurasia Glass (November 11-14) in Istanbul, Glasstech Asia (November 29-December 1) in Bangkok, and Gulf Glass (December 4-7) in Dubai. In this vibrant atmosphere, GIMAV eagerly anticipates three days of fruitful networking, fortifying global connections, and setting the stage for an internationally resonant future.
Source: GlassBuild America 2023 with additional information added by Apazone