Embracing Change: Zignago Vetro’s Transformation Journey
Change is not just an option; it’s ingrained in the DNA of Zignago Vetro. Recognizing its own boundaries and taking purposeful steps to transcend them has always been at the core of the company’s philosophy. This commitment to evolution has fueled the remarkable growth and transformation of Zignago Vetro over time.
A Global Legacy of Excellence
Today, Zignago Vetro stands as a globally recognized brand, celebrated for the exceptional quality of its glass containers. The company’s footprint extends across multiple locations, from Italy to France, and from Poland to the United States. Over the years, it has witnessed the creation and development of various divisions, segments, and acquisitions.
A New Chapter Begins
Now, Zignago Vetro is poised to embark on a new chapter, driven by a fresh objective: to foster greater unity and cohesion while maintaining unwavering dependability and renewing its image.
The Winds of Change
Here are the significant changes shaping the future identity of Zignago Vetro:
- Unified Branding: Zignago Vetro will unite under a single logo, forging a more cohesive identity.
- Closer Affiliation: Zignago Glass USA and Zignago Vetro Brosse will draw closer to the original brand, emphasizing their association with Zignago Vetro.
- The Zignago Glass USA office will retain its legal entity status but will present itself to the market as Zignago Vetro.
- The Zignago Vetro Brosse production facility will undergo a legal name change to Zignago Vetro France. Across sales and other departments, a single, central brand identity, Zignago Vetro, will prevail.
- Streamlined Luxury: The brand “Zignago Brosse,” catering to the luxury segment, will be replaced by a robust, unified brand: Zignago Vetro.
While these changes are significant, one thing remains steadfast: Zignago Vetro’s unwavering dedication to its products. The company’s goal is not to revolutionize itself but to enhance synergy and harmony, both internally and for the benefit of its valued clients.
Stay tuned as Zignago Vetro continues its journey towards a more united and dynamic future.
Source: Zignago Vetro with additional information added by Apazone